- Service Name
Under Armour
- Industry
Sportswear, Apparel, Athletic Gear, Footwear
- Main Value Proposition
Under Armour offers game-changing sportswear that combines style and performance, ensuring athletes can perform at their best.
- Description
Under Armour is a leading manufacturer of innovative sportswear, athletic shirts, shoes, and gear designed to enhance athletic performance. The brand is known for its commitment to quality and functionality, catering to athletes and fitness enthusiasts alike.
- Key Features
Free U.S. Standard Shipping on orders over $99; Free returns on workout clothes, shoes, and gear; Wide range of athletic apparel for men, women, and kids; Live chat support for customer assistance
- Use Cases
The service is most valuable for athletes looking for high-performance gear, fitness enthusiasts seeking stylish workout apparel, and families shopping for sportswear for children.
- Competitive advantages
Innovative product technology that improves athletic performance; Strong brand association with professional athletes and sports teams; Comprehensive customer support including live chat and easy returns
- Strengths
Under Armour's strengths include its reputation for quality, a diverse product range, and a strong commitment to customer service.
- Positioning
Under Armour positions itself as a premium sportswear brand that empowers athletes through innovative products.
- Audience
Target users include professional athletes, fitness enthusiasts, and families looking for quality sportswear.
- CTA
Shop Now
- Tags
Sportswear
Athletic Apparel
Footwear
Performance Gear
- Tagline
Gear up & get moving with our newest arrivals.
- Tone of Voice
Inspirational, energetic, supportive
- Differentiation
Under Armour differentiates itself through its focus on high-performance materials and technology that enhance athletic performance, setting it apart from traditional sportswear brands.
- Brand Positioning
The brand identity is centered around performance, innovation, and a commitment to helping athletes achieve their best.
- Founded
1996-01-01
- Founders
Kevin Plank
Michael Glancy