- Service Name
Under Canvas
- Industry
Travel, Hospitality, Outdoor Accommodations, Glamping
- Main Value Proposition
Under Canvas offers a luxurious camping experience that combines the beauty of nature with the comforts of upscale accommodations.
- Description
Under Canvas provides upscale outdoor accommodations in luxury tents and teepees, allowing guests to immerse themselves in nature without sacrificing comfort. The service offers unique experiences in various national parks across the United States.
- Key Features
Upscale, safari-inspired accommodations; Custom-designed canvas tents with ensuite bathrooms; Starbathing experiences at DarkSky-certified resorts; On-site dining with healthy café-style options
- Use Cases
Under Canvas is most valuable for families looking for a unique vacation experience, couples seeking romantic getaways, and outdoor enthusiasts wanting to explore national parks in comfort.
- Competitive advantages
Award-winning resorts with a focus on sustainability; Custom-designed tents that provide luxury and comfort; Unique experiences like starbathing and camp programming
- Strengths
The service excels in providing a blend of luxury and nature, with high-quality accommodations and unique experiences that cater to outdoor enthusiasts and families.
- Positioning
Under Canvas positions itself as a premium provider of glamping experiences, appealing to those who want to enjoy nature without compromising on luxury.
- Audience
The target users include families, couples, and adventure seekers who value comfort while enjoying the great outdoors.
- CTA
Book now
- Tags
glamping
luxury camping
outdoor experiences
national parks
- Tagline
Get OUTSIDE TOGETHER™ at Under Canvas®
- Tone of Voice
Inviting, adventurous, luxurious
- Differentiation
Under Canvas is unique in the market for its focus on upscale glamping experiences in prime national park locations, along with its DarkSky-certified resorts that enhance stargazing opportunities.
- Brand Positioning
Under Canvas embodies a brand identity that emphasizes upscale outdoor experiences, sustainability, and connection with nature.
- Founded
2009-01-01
- Founders
Jacob Dusek
Sarah Dusek