- Service Name
Union Assurance
- Industry
Insurance, Life Insurance, Personal Insurance, Life Coverage
- Main Value Proposition
Union Assurance provides the strength and confidence needed for individuals to thrive in every aspect of life through accessible life insurance solutions.
- Description
Union Assurance is one of Sri Lanka's largest life insurance providers, offering a wide range of tailor-made insurance products and services. The company aims to empower individuals by enhancing the accessibility of life insurance offerings across the country.
- Key Features
Comprehensive life insurance solutions; Investment policies with elements of an investment account; Tailored insurance products for modern lifestyles; Strong customer support and guidance
- Use Cases
Union Assurance is most valuable for individuals seeking life insurance, families planning for education and health coverage, and corporates looking for group life insurance solutions.
- Competitive advantages
First private insurer in Sri Lanka with over 37 years of experience; Wide range of services including health, education, and retirement plans; Strong customer service with dedicated support from insurance advisors
- Strengths
Union Assurance's main strengths include its extensive experience in the insurance sector, a diverse portfolio of insurance products, and a commitment to customer satisfaction.
- Positioning
Union Assurance positions itself as a leader in the life insurance market, focusing on empowering individuals and contributing to national development.
- Audience
The target users include individuals seeking life insurance, families planning for future needs, and businesses looking for employee insurance solutions.
- CTA
Contact us for more information
- Tags
life insurance
investment
protection
retirement
- Tagline
Empowering Human Progress by Protecting What Matters
- Tone of Voice
Empowering, Trustworthy, Supportive
- Differentiation
Union Assurance stands out by integrating investment elements into their insurance policies, catering to the evolving needs of customers in a changing economic landscape.
- Brand Positioning
The brand identity of Union Assurance is centered around trust, empowerment, and a commitment to enhancing the well-being of all Sri Lankans.
- Founded
1987-01-01