- Service Name
Universal Standard
- Industry
Fashion, Apparel, Womenswear, Size-Inclusive Clothing
- Main Value Proposition
Universal Standard provides a revolutionary shopping experience by offering stylish, high-quality clothing that fits all body types, ensuring that every woman can find her perfect fit.
- Description
Universal Standard is a size-inclusive womenswear brand that offers elevated essentials in sizes 00 to 40. The brand focuses on quality and fit, ensuring that all women can enjoy fashionable clothing regardless of their size.
- Key Features
Size inclusivity from 00 to 40; Free shipping and returns; Fit Liberty program for size exchanges; Quality-focused and fit-obsessed designs
- Use Cases
The service is most valuable for women seeking fashionable clothing that fits well, those who experience size fluctuations, and individuals looking for a reliable online shopping experience with easy returns.
- Competitive advantages
Comprehensive size range from 00 to 40; Innovative Fit Liberty program that allows for size exchanges within a year; Focus on quality and design that appeals to a wide audience
- Strengths
Universal Standard's strengths lie in its commitment to inclusivity, high-quality materials, and a strong customer-centric approach that prioritizes fit and style for all women.
- Positioning
Universal Standard positions itself as a leader in size-inclusive fashion, promoting a message of empowerment and accessibility in the clothing industry.
- Audience
The target users include women of all sizes, particularly those who wear sizes 00 to 40, fashion-conscious individuals seeking quality clothing, and customers looking for a hassle-free shopping experience.
- CTA
SHOP SIZES 00-40
- Tags
Size Inclusivity
Elevated Essentials
Quality Clothing
Fashion for All
- Tagline
THE MOST SIZE INCLUSIVE BRAND. PERIOD.
- Tone of Voice
Empowering, Inclusive, Confident
- Differentiation
The brand's unique approach to inclusivity sets it apart in the fashion industry, as it offers the same shopping experience for all sizes, challenging traditional norms of fashion retail.
- Brand Positioning
The brand identity is centered around inclusivity and quality, aiming to redefine the shopping experience for women of all sizes and advocating for a more equitable fashion industry.
- Founded
2014-10-16
- Founders
Alexandra Waldman
Polina Veksler