- Service Name
Unsplash
- Industry
Photography, Digital Media, Stock Photography, Creative Resources
- Main Value Proposition
Access to a vast library of beautiful, free images that can be used for any project without the worry of copyright issues.
- Description
Unsplash is a platform that provides beautiful, free images and photos for download and use in any project. It offers a vast collection of copyright-free photography, making it a valuable resource for creators and designers.
- Key Features
High-quality, copyright-free images; Visual search functionality; Diverse categories including nature, architecture, and more; Unsplash+ subscription for premium content
- Use Cases
Unsplash is most valuable for graphic designers, content creators, marketers, and anyone in need of high-quality visuals for projects, presentations, or social media.
- Competitive advantages
Completely free images with no licensing fees; A strong community of photographers contributing diverse content; User-friendly interface with visual search capabilities
- Strengths
Unsplash's main strengths include its extensive library of high-quality images, a strong community of contributors, and a user-friendly platform that allows for easy searching and downloading.
- Positioning
Unsplash positions itself as a leading source for free, high-quality images, catering to a wide range of creative needs.
- Audience
The target users include graphic designers, marketers, bloggers, and small business owners who require high-quality images for their projects.
- CTA
Submit an image, Get Unsplash+
- Tags
Free Images
Stock Photos
Visual Search
Photography
- Tagline
The internet’s source for visuals.
- Tone of Voice
Inspiring, creative, accessible
- Differentiation
Unsplash stands out by offering a large collection of high-quality images that are completely free to use, unlike many stock photo services that charge fees or require licenses.
- Brand Positioning
Unsplash's brand identity is centered around creativity, accessibility, and community, emphasizing the sharing of beautiful visuals without barriers.
- Founded
2013-01-01
- Founders
Luke Chesser
Mikael Cho
Stephanie Liverani