- Service Name
Untappd
- Industry
Technology, mobile applications, social networking, beverage, craft beer
- Main Value Proposition
Untappd offers a social platform for beer enthusiasts to discover new beers, track their tasting experiences, and connect with local breweries and bars.
- Description
Untappd is a mobile application that allows users to discover, share, and track their beer experiences. It provides features for exploring nearby bars and breweries, rating beers, and engaging with the beer community.
- Key Features
Create a Beer Journal to track and rate beers.; Unlock badges by trying new beer styles.; Explore nearby bars and breweries with live tap lists.; Receive notifications for new beers from followed businesses.
- Use Cases
Users can utilize Untappd to find new beers to try, keep a record of their beer experiences, and stay informed about local beer events and trends.
- Competitive advantages
Extensive database of beers and breweries for accurate recommendations.; Real-time updates on beer availability at local venues.; Engagement features that allow direct interaction with customers for businesses.
- Strengths
Untappd's strengths lie in its user-friendly interface, comprehensive beer tracking capabilities, and strong community engagement features.
- Positioning
Untappd positions itself as the go-to app for beer lovers looking to enhance their drinking experience through social sharing and exploration.
- Audience
The primary audience includes beer enthusiasts, craft beer drinkers, and business owners in the hospitality industry.
- CTA
Scan to download the app
- Tags
beer
craft beer
social sharing
brewery exploration
- Tagline
Find beers you'll love.
- Tone of Voice
Friendly, engaging, informative
- Differentiation
Untappd uniquely combines social networking with beer discovery, allowing users to engage with their local beer community and receive personalized recommendations.
- Brand Positioning
Untappd identifies itself as a community-driven platform that celebrates beer culture and fosters connections among beer drinkers and businesses.
- Founded
2010-09-28
- Founders
Greg Avola
Tim Mather