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Untappd: Summary

Untappd is a mobile application that allows users to discover, share, and track their beer experiences. It provides features for exploring nearby bars and breweries, rating beers, and engaging with the beer community.

Service Name

Untappd

Industry

Technology, mobile applications, social networking, beverage, craft beer

Main Value Proposition

Untappd offers a social platform for beer enthusiasts to discover new beers, track their tasting experiences, and connect with local breweries and bars.

Description

Untappd is a mobile application that allows users to discover, share, and track their beer experiences. It provides features for exploring nearby bars and breweries, rating beers, and engaging with the beer community.

Key Features

Create a Beer Journal to track and rate beers.; Unlock badges by trying new beer styles.; Explore nearby bars and breweries with live tap lists.; Receive notifications for new beers from followed businesses.

Use Cases

Users can utilize Untappd to find new beers to try, keep a record of their beer experiences, and stay informed about local beer events and trends.

Competitive advantages

Extensive database of beers and breweries for accurate recommendations.; Real-time updates on beer availability at local venues.; Engagement features that allow direct interaction with customers for businesses.

Strengths

Untappd's strengths lie in its user-friendly interface, comprehensive beer tracking capabilities, and strong community engagement features.

Positioning

Untappd positions itself as the go-to app for beer lovers looking to enhance their drinking experience through social sharing and exploration.

Audience

The primary audience includes beer enthusiasts, craft beer drinkers, and business owners in the hospitality industry.

CTA

Scan to download the app

Tags
  • beer

  • craft beer

  • social sharing

  • brewery exploration

Tagline

Find beers you'll love.

Tone of Voice

Friendly, engaging, informative

Differentiation

Untappd uniquely combines social networking with beer discovery, allowing users to engage with their local beer community and receive personalized recommendations.

Brand Positioning

Untappd identifies itself as a community-driven platform that celebrates beer culture and fosters connections among beer drinkers and businesses.

Founded

2010-09-28

Founders
  • Greg Avola

  • Tim Mather