- Service Name
Upcoming
- Industry
Media, Digital Content, Online Publishing, Entertainment
- Main Value Proposition
Upcoming offers a unique blend of current news, future trends, and nostalgic content, making it a one-stop platform for the internet generation.
- Description
Upcoming is a digital platform that provides the latest news, trends, and nostalgic content tailored for the internet generation. It combines smart technology with human curation to create engaging and viral listicles.
- Key Features
Curated content from various categories including news, trends, and nostalgia.; Interactive quizzes that engage users and encourage participation.; Visual storytelling through images and articles that capture attention.; Regular updates on trending topics and upcoming events.
- Use Cases
Upcoming is most valuable for users looking for the latest trends, engaging quizzes for entertainment, and nostalgic content that resonates with their experiences.
- Competitive advantages
Focus on the internet generation, providing content that is relevant and engaging for younger users.; A diverse range of categories that cater to various interests, from tech to lifestyle.; Interactive elements like quizzes that enhance user engagement and retention.
- Strengths
Upcoming's strengths lie in its ability to curate content effectively, its engaging quizzes, and its focus on visual storytelling, which appeals to a younger demographic.
- Positioning
Upcoming positions itself as a leading platform for the internet generation, focusing on delivering timely and relevant content.
- Audience
The target users include young adults, internet-savvy individuals, and those interested in current trends and nostalgic content.
- CTA
Sign up for our newsletter
- Tags
current affairs
trends
nostalgia
quizzes
- Tagline
The indispensable current affairs platform for the internet generation.
- Tone of Voice
Engaging, youthful, informative
- Differentiation
Upcoming stands out by combining technology with human curation, creating a personalized and engaging experience that resonates with a younger audience.
- Brand Positioning
Upcoming is identified as the Buzzfeed of the Netherlands, emphasizing its innovative approach to content curation and engagement.
- Founded
2013-01-22
- Founders
Koen Droste
Stefanie Crone