Upside: Summary

Upside

Finance, cashback rewards, mobile applications, consumer services

Earn cash back on everyday necessities, making your purchases more rewarding.

Upside is a free app that allows users to earn cash back on everyday purchases such as gas, groceries, and dining. It provides personalized offers from favorite retailers, making shopping more rewarding.

Earn up to 3x more cash back on essential purchases; Instant cash back rewards with Pay with Upside; Cash out anytime directly to your bank account or PayPal; Stack earnings on top of credit, debit, and loyalty rewards

Upside is most valuable for users looking to save money on gas, groceries, and dining, particularly those who frequently shop at participating retailers.

Higher cash back rates compared to traditional rewards programs; User-friendly app with instant cash back features; Flexibility in cashing out earnings to multiple platforms

Upside's strengths lie in its high cash back rates, ease of use, and the ability to earn rewards on essential purchases that users are already making.

Upside positions itself as a smarter alternative to traditional cash back and rewards programs, focusing on maximizing savings for everyday purchases.

The target users include budget-conscious shoppers, families looking to save on groceries, and individuals who regularly purchase gas.

Download the free app

• cash back

• savings

• rewards

• mobile app

Upside is smarter cash back.

Friendly, encouraging, straightforward

Upside uniquely combines cash back rewards with the ability to stack earnings from various payment methods, enhancing the overall savings experience.

Upside's brand identity emphasizes value and convenience, appealing to consumers who want to make the most out of their spending.

2016-01-01

• Alex Kinnier

• Jan Rubio

• Joanna Kochaniak

• Rick McPhee

• Wayne Lin