- Service Name
Upswing
- Industry
Education, Student Services, Academic Support, Holistic Support
- Main Value Proposition
Upswing offers a comprehensive platform that consolidates various student support services, making them easily accessible to enhance student success and retention.
- Description
Upswing is an integrated student services platform designed to enhance student retention by providing holistic support resources. It focuses on helping non-traditional and historically marginalized students access the necessary academic and mental health resources to succeed in their educational journey.
- Key Features
24/7 online tutoring support; Mental health teletherapy sessions; Advising and early alerts system; SMS engagement tool (Ana) for proactive student communication
- Use Cases
Upswing is most valuable in scenarios where students need immediate access to tutoring, mental health support, or advising, particularly for those who may be hesitant to seek help.
- Competitive advantages
Flexible modules that allow customization of support resources; Proactive engagement through the Ana SMS tool; Focus on historically marginalized and non-traditional students
- Strengths
Upswing's strengths include its mission-driven approach, extensive experience in student support, and the ability to provide timely and equitable access to resources.
- Positioning
Upswing positions itself as a leader in holistic student support, emphasizing accessibility and equity in educational resources.
- Audience
The target users include non-traditional students, historically marginalized students, college administrators, and academic advisors who seek to improve student retention.
- CTA
Request a Demo
- Tags
Student Retention
Holistic Support
Online Tutoring
Mental Health
- Tagline
Reach, Support, & Retain More Students
- Tone of Voice
Supportive, Empowering, Inclusive
- Differentiation
Upswing's unique approach lies in its holistic support model that integrates academic, mental health, and advising services into a single platform, tailored specifically for non-traditional students.
- Brand Positioning
Upswing identifies itself as a mission-driven community focused on empowering students through comprehensive support services.
- Founded
2013-03-01
- Founders
Alex Pritchett
Chris Webb
Melvin Hines