- Service Name
Upwards
- Industry
Childcare, service industry, family services, caregiving
- Main Value Proposition
Upwards helps families find and afford care for their loved ones, ensuring peace of mind while they work or train.
- Description
Upwards is a tech-driven platform that connects families with affordable and high-quality childcare options, including daycares, nannies, and babysitters. The service aims to make childcare accessible to all families while empowering caregivers.
- Key Features
Matches families with qualified local caregivers; Offers a variety of childcare options including daycares, nannies, and babysitters; Partners with employers and governments to enhance childcare accessibility; Provides administrative support for caregivers to boost their earnings
- Use Cases
Families seeking reliable childcare solutions, employers looking to enhance employee benefits, and caregivers wanting to increase their earnings and job opportunities.
- Competitive advantages
Significant reduction in employee turnover for companies offering Upwards childcare benefits; Higher earnings for caregivers through administrative support and job matching; Greater impact per dollar spent compared to existing childcare programs
- Strengths
Upwards effectively connects families with trusted caregivers, offers a wide range of childcare options, and has established partnerships with notable employers and government entities.
- Positioning
Upwards positions itself as a comprehensive solution for childcare needs, focusing on affordability, accessibility, and quality.
- Audience
Military families, working parents, employers seeking to support their workforce, and caregivers looking for job opportunities.
- CTA
Find care
- Tags
childcare
caregivers
family support
affordable care
- Tagline
We're solving family care for good.
- Tone of Voice
Supportive, professional, empowering
- Differentiation
Upwards uniquely partners with employers and governments to provide childcare benefits, making it easier for families to access care while also supporting caregivers financially.
- Brand Positioning
Upwards is identified as a tech-driven care solutions company dedicated to making childcare accessible and empowering caregivers.
- Founded
2017-01-01
- Founders
Jesse Forrest
Jessica Chang
Matt Reilly