- Service Name
Urban Dictionary
- Industry
Online Dictionary, Language, Slang, Pop Culture
- Main Value Proposition
Urban Dictionary provides a unique and comprehensive resource for understanding modern slang and cultural references through user-contributed definitions.
- Description
Urban Dictionary is an online platform that offers definitions for slang and pop culture terms, allowing users to understand contemporary language. It serves as a crowdsourced dictionary where users can contribute and share their own definitions.
- Key Features
User-generated content; Crowdsourced definitions; Daily word updates; Community engagement
- Use Cases
Urban Dictionary is most valuable for understanding new slang, researching cultural references, and engaging with contemporary language trends.
- Competitive advantages
Extensive user-generated content; Real-time updates on slang; Diverse range of definitions from various perspectives
- Strengths
Urban Dictionary's main strengths include its vast database of slang terms, the ability for users to contribute and vote on definitions, and its relevance to contemporary language.
- Positioning
Urban Dictionary positions itself as the go-to resource for slang and pop culture definitions, appealing to a younger, internet-savvy audience.
- Audience
The target users include young adults, students, and anyone interested in slang and pop culture, particularly those looking to understand or use modern language.
- CTA
Define a Word
- Tags
slang
pop culture
definitions
crowdsourced
- Tagline
Urban Dictionary: Define a Word
- Tone of Voice
Informal, humorous, engaging
- Differentiation
What makes Urban Dictionary unique is its crowdsourced approach, allowing anyone to contribute definitions, which reflects the evolving nature of language and culture.
- Brand Positioning
Urban Dictionary's brand identity is informal, community-driven, and culturally relevant, emphasizing user participation and contemporary language.
- Founded
1999-01-01
- Founders
Aaron Peckham