- Service Name
Very Good Light
- Industry
Beauty, skincare, publication, online media
- Main Value Proposition
Very Good Light offers a platform that challenges traditional beauty norms and promotes a more inclusive understanding of beauty for all individuals.
- Description
Very Good Light is a skincare publication that aims to redefine beauty standards by promoting inclusivity and diversity. It focuses on redefining masculinity and the status quo in the beauty industry.
- Key Features
Inclusive beauty content; Focus on masculinity; Diverse representation; Member-only content access
- Use Cases
Individuals seeking inclusive beauty advice; Men looking for skincare and beauty tips; Readers interested in redefining beauty standards
- Competitive advantages
Focus on male beauty standards; Emphasis on inclusivity; Engagement with diverse communities
- Strengths
Very Good Light's strong points include its commitment to redefining beauty, its focus on inclusivity, and its ability to engage with a diverse audience.
- Positioning
Very Good Light positions itself as a progressive voice in the beauty industry, advocating for a broader and more inclusive definition of beauty.
- Audience
The target users include men interested in skincare, individuals seeking diverse beauty perspectives, and anyone looking to challenge traditional beauty norms.
- CTA
Get the email newsletter and unlock access to members-only content and updates
- Tags
inclusive beauty
masculinity
skincare
diversity
- Tagline
Redefining beauty
- Tone of Voice
Inclusive, empowering, progressive
- Differentiation
The service uniquely positions itself by specifically targeting the intersection of masculinity and beauty, which is often overlooked in mainstream beauty publications.
- Brand Positioning
The brand identity is centered around inclusivity and diversity, aiming to empower individuals from all backgrounds to embrace their unique beauty.
- Founded
2016-10-17
- Founders
David Yi
Michael Engert