- Service Name
TiVo for Business
- Industry
Entertainment, Technology, Streaming Services, IPTV
- Main Value Proposition
TiVo simplifies the entertainment experience by bringing together various content sources and providing tools for increased viewer engagement and monetization.
- Description
TiVo for Business provides a comprehensive platform that integrates live TV, on-demand content, and streaming services, allowing users to find, watch, and enjoy entertainment seamlessly. It also offers solutions for content creators and advertisers to enhance viewer engagement and monetization.
- Key Features
Iconic, intuitive design for enhanced user experience; Technology-agnostic solutions with flexible APIs; High engagement with a passionate audience consuming ~5 billion hours of video annually; Comprehensive service for content creators, pay-TV, streaming providers, and advertisers
- Use Cases
TiVo is most valuable for content creators looking to increase viewership, advertisers aiming to reach engaged audiences, and consumers seeking a unified entertainment experience across multiple platforms.
- Competitive advantages
Highly engaging and visually-rich user interface; Unparalleled data speed for optimizing business initiatives; Strong connections with a diverse ecosystem of content creators, advertisers, and consumers
- Strengths
TiVo's strengths lie in its user-friendly design, flexibility in technology integration, and its ability to connect a wide range of stakeholders in the entertainment ecosystem.
- Positioning
TiVo positions itself as a leader in the entertainment technology space, focusing on enhancing viewer engagement and providing flexible solutions for content delivery.
- Audience
The target users include content creators, advertisers, pay-TV operators, and consumers who seek a comprehensive and enjoyable viewing experience.
- CTA
Learn more
- Tags
Entertainment
Streaming
Content Solutions
Viewer Engagement
- Tagline
Find. Watch. Enjoy.
- Tone of Voice
Engaging, informative, innovative
- Differentiation
TiVo stands out in the market with its technology-agnostic approach, allowing seamless integration across various platforms and devices, and its focus on enhancing viewer satisfaction and reducing churn.
- Brand Positioning
TiVo's brand identity is centered around innovation in entertainment technology, emphasizing user satisfaction and a seamless viewing experience.
- Founded
2002-01-01
- Founders
Geir Ivarsøy
Jon Stephenson von Tetzchner