- Service Name
Viator
- Industry
Travel, Tours, Activities, Online Booking, Travel Marketplace
- Main Value Proposition
Viator offers a comprehensive platform for booking travel experiences with the assurance of customer support and flexibility.
- Description
Viator is an online platform that allows travelers to discover, research, and book a wide range of tours and activities across the globe. With over 300,000 travel experiences available, it provides users with flexible booking options and customer support.
- Key Features
24/7 customer support; Loyalty rewards program; Millions of user reviews; Flexible booking options including free cancellation
- Use Cases
Viator is most valuable for travelers looking to book tours and activities in advance, those seeking flexible cancellation policies, and users wanting to earn rewards for their bookings.
- Competitive advantages
Extensive range of activities and tours worldwide; Flexible payment options including reserve now and pay later; Strong customer support available 24/7
- Strengths
Viator's main strengths include its large inventory of travel experiences, user-friendly booking process, and robust customer service.
- Positioning
Viator positions itself as a leading online marketplace for travel experiences, emphasizing flexibility and customer satisfaction.
- Audience
The target audience includes leisure travelers, adventure seekers, and families looking for activities during their trips.
- CTA
Sign up
- Tags
Travel Experiences
Tours
Activities
Booking
- Tagline
Do more with Viator
- Tone of Voice
Friendly, supportive, informative
- Differentiation
Viator stands out in the market by providing a vast selection of over 300,000 curated travel experiences, coupled with a loyalty program that rewards users for their bookings.
- Brand Positioning
Viator's brand identity is centered around being a trusted resource for travelers, offering a wide variety of activities and exceptional customer service.
- Founded
1995-01-01
- Founders
Peter Fox
Rod Cuthbert