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Viber: Summary

Viber is a communication platform that allows users to make free and secure calls and send messages globally. It offers a variety of features including individual messaging, video calls, and group chats.

Service Name

Viber

Industry

Telecommunications, communication apps, messaging, VoIP services

Main Value Proposition

Viber provides a secure and versatile communication platform that enables users to connect freely and express themselves without limitations.

Description

Viber is a communication platform that allows users to make free and secure calls and send messages globally. It offers a variety of features including individual messaging, video calls, and group chats.

Key Features

High-quality audio and video calls; Group chats and calls; Thousands of stickers and GIFs; 100% chat synchronization across devices

Use Cases

Viber is most valuable for personal communication, group discussions, and connecting with communities around shared interests.

Competitive advantages

Free calls and messages globally; Strong focus on user privacy and security; Rich multimedia features including stickers and GIFs

Strengths

Viber's main strengths include its user-friendly interface, extensive feature set for communication, and commitment to privacy and security.

Positioning

Viber positions itself as a leading communication app that combines free messaging and calling with a strong emphasis on user privacy.

Audience

The target users include individuals looking for free communication options, groups wanting to chat or call together, and communities interested in discussing specific topics.

CTA

Download Viber

Tags
  • free calls

  • secure messaging

  • group chats

  • community features

Tagline

Free and secure calls and messages worldwide

Tone of Voice

Friendly, secure, versatile

Differentiation

Viber stands out in the market by prioritizing user privacy and offering a wide range of expressive communication tools, including unique stickers and community features.

Brand Positioning

Viber's brand identity is centered around being a secure and versatile communication tool that fosters connection and self-expression.

Founded

2010-12-02

Founders
  • Igor Magazinnik

  • Talmon Marco