- Service Name
Vidgyor
- Industry
Media Technology, Advertising, Streaming, Ad-Tech
- Main Value Proposition
Vidgyor offers a comprehensive suite of tools that streamline the creation, distribution, and monetization of live and on-demand video content, maximizing revenue for broadcasters and advertisers.
- Description
Vidgyor provides advanced technology solutions for managing and monetizing live and on-demand video content for TV broadcasters and OTT platforms. Their services include targeted advertising and ad-break detection, enhancing revenue opportunities for content owners.
- Key Features
AI-powered capabilities for ad detection and insertion; Integrated media technology product suite (V-Prism); Maximize ad revenue through optimization techniques; Access to a large audience across multiple channels and languages
- Use Cases
Vidgyor's services are most valuable for TV broadcasters looking to monetize their content, advertisers aiming to reach targeted audiences, and OTT platforms needing efficient content management.
- Competitive advantages
Extensive reach with over 30 million monthly active users and partnerships with 80+ media channels; Cloud-based solutions that integrate multiple functionalities into a single platform; Strong market presence in India with 85% market share in news channels
- Strengths
Vidgyor's strengths include its advanced technology solutions, strong customer support, and a proven track record with major media conglomerates.
- Positioning
Vidgyor positions itself as a leading ad-tech company specializing in live streaming and monetization solutions for the media industry.
- Audience
The target users include TV broadcasters, OTT platforms, advertisers, and content owners who seek to enhance their monetization strategies.
- CTA
Request Demo
- Tags
Live Streaming
Ad Monetization
AI Technology
OTT Solutions
- Tagline
Enabling Next-gen Targeted Advertising and Monetisation on LIVE Streaming TV
- Tone of Voice
Innovative, Professional, Supportive
- Differentiation
Vidgyor stands out in the market with its AI-driven technology that automates ad detection and insertion, providing a seamless experience for both content creators and advertisers.
- Brand Positioning
Vidgyor is identified as a reliable partner for media technology, focusing on innovation and customer-centric solutions in the advertising space.
- Founded
2013-01-01
- Founders
Mahaboob Khan
Parth Desai