- Service Name
ViewersLogic
- Industry
Advertising, Marketing Technology, Data Analytics, Media Measurement
- Main Value Proposition
ViewersLogic empowers advertisers to demonstrate the effectiveness of their media investments and optimize their marketing strategies for improved ROI.
- Description
ViewersLogic provides a platform that helps businesses prove and improve the behavioral outcomes of their media spend using a unique single-source data set. It enables advertisers to understand the impact of their campaigns on website visits and sales, ensuring better marketing performance.
- Key Features
Real-time measurement of advertising impact on web visits and sales; Single-source data set for comprehensive consumer insights; GDPR compliant data collection with anonymized user behavior; Attribution analysis based on the entire user journey
- Use Cases
ViewersLogic is most valuable for advertisers looking to measure the effectiveness of their media campaigns, optimize marketing strategies, and secure additional budget based on proven results.
- Competitive advantages
Ability to measure the full user journey rather than just last-click interactions; Real-time insights that allow for immediate performance improvements; GDPR compliant data collection ensuring user privacy and consent
- Strengths
The platform's strengths lie in its unique data set, real-time analytics capabilities, and the ability to provide actionable insights that drive marketing performance.
- Positioning
ViewersLogic positions itself as a leader in media performance measurement, offering innovative solutions that enhance the understanding of advertising impact.
- Audience
The primary target users include CMOs and marketing professionals at leading brands who are focused on improving their advertising ROI and demonstrating campaign effectiveness.
- CTA
Book a demo
- Tags
Media Spend
Behavioral Insights
Advertising Performance
Data Analytics
- Tagline
Prove & Improve Real Behavioral Outcomes From Your Media Spend
- Tone of Voice
Informative, Engaging, Professional
- Differentiation
ViewersLogic stands out by offering a unique combination of technology and a single-source data set that provides insights beyond traditional last-click attribution methods.
- Brand Positioning
The brand identity of ViewersLogic is centered around providing actionable insights and proving the value of media investments, establishing itself as a trusted partner for advertisers.
- Founded
2013-01-01
- Founders
Ronny Golan