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Rakuten Viki: Summary

Rakuten Viki is a streaming platform that offers a wide range of Asian dramas and movies, including Korean, Chinese, and Japanese content. Users can enjoy these shows for free with English subtitles, catering to diverse entertainment preferences.

Service Name

Rakuten Viki

Industry

Entertainment, Streaming Services, Video on Demand, Asian Dramas

Main Value Proposition

Stream a vast selection of Asian dramas and movies for free, with the convenience of English subtitles.

Description

Rakuten Viki is a streaming platform that offers a wide range of Asian dramas and movies, including Korean, Chinese, and Japanese content. Users can enjoy these shows for free with English subtitles, catering to diverse entertainment preferences.

Key Features

Free streaming of Asian dramas; English subtitles available; Wide variety of genres including romance and action; Accessible on multiple devices

Use Cases

Ideal for users looking to explore Asian dramas, learn about different cultures, or enjoy entertainment with subtitles.

Competitive advantages

Extensive library of Asian dramas and movies; Free access with subtitles; Community engagement through user-generated subtitles

Strengths

Viki's strengths lie in its extensive content library, user-friendly interface, and the ability to engage users through community contributions.

Positioning

Rakuten Viki positions itself as a leading platform for streaming Asian dramas, appealing to a global audience interested in this genre.

Audience

Target users include fans of Asian dramas, language learners, and individuals seeking diverse entertainment options.

CTA

Get Viki Pass

Tags
  • Asian Dramas

  • Streaming

  • Subtitled Content

  • Free Movies

Tagline

Watch K-Dramas, Korean Shows & Chinese Dramas

Tone of Voice

Inviting, Engaging, Informative

Differentiation

Rakuten Viki uniquely combines a diverse library of Asian content with a community-driven subtitle system, allowing users to contribute translations.

Brand Positioning

Viki is positioned as a prime-time entertainment provider that connects audiences with Asian content, enhancing market reach for content owners.

Founded

2010-01-01

Founders
  • Changseong Ho

  • Jiwon Moon

  • Razmig Hovaghimian