- Service Name
Viu
- Industry
Entertainment, Video Streaming, Subscription Service
- Main Value Proposition
Viu provides a rich ecosystem of content with a focus on local and original programming, making it a leading choice for video streaming in Asia.
- Description
Viu is a video streaming subscription service that offers a wide range of must-watch hits and Originals. It caters to a diverse audience across multiple markets with a focus on providing quality content.
- Key Features
Over 62M monthly super-active users; 13.4M premium subscribers; Wide range of Originals; Available in 16 markets
- Use Cases
Viu is most valuable for users looking for high-quality video content, including movies and series, particularly in Asian markets.
- Competitive advantages
Largest user base in Asia; Strong focus on local content and Originals; Established presence in multiple key markets
- Strengths
Viu's main strengths include its extensive user base, premium subscription model, and a diverse library of content tailored to regional preferences.
- Positioning
Viu positions itself as the leading video streaming service in Asia, focusing on local content and user engagement.
- Audience
The target users include young adults and families in Asia who are looking for diverse and engaging video content.
- CTA
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- Tags
Video Streaming
Original Content
Subscription Service
Asian Entertainment
- Tagline
#1 Streamer from Asia*
- Tone of Voice
Engaging, confident, dynamic
- Differentiation
Viu stands out in the market by being the #1 video streaming service in Asia based on monthly active users, excluding larger platforms like YouTube and TikTok.
- Brand Positioning
Viu's brand identity is centered around being a premier destination for video streaming in Asia, emphasizing its commitment to quality and user satisfaction.
- Founded
2015-01-01