- Service Name
Vivrelle
- Industry
Fashion, Luxury Accessories, Subscription Services, E-commerce
- Main Value Proposition
Vivrelle provides a flexible and affordable way to enjoy luxury fashion by allowing members to borrow and switch out high-end accessories as per their needs.
- Description
Vivrelle is a unique membership club that allows members to borrow and switch out designer handbags and jewelry through a subscription model. With plans starting at $45 per month, members gain access to a vast collection of luxury accessories from top brands.
- Key Features
Four membership tiers offering access to thousands of luxury items; Unlimited stylist appointments for personalized accessory selection; Exclusive perks and special offers from brand partners; Ability to borrow items for as long as desired and swap or buy them
- Use Cases
Fashion enthusiasts looking to frequently update their accessory collection; Individuals preparing for special occasions such as weddings or events; Gift-givers wanting to provide luxury experiences through gift cards
- Competitive advantages
Access to a wide range of designer brands including Chanel, Hermes, and Gucci; Flexible borrowing and swapping options that cater to changing fashion needs; Personal stylist support to enhance the shopping experience
- Strengths
Vivrelle's main strengths include its extensive collection of luxury items, personalized styling services, and a flexible membership model that appeals to fashion enthusiasts.
- Positioning
Vivrelle positions itself as a premium membership service that democratizes access to luxury fashion, appealing to a modern consumer base that values flexibility and style.
- Audience
The target audience includes fashion-forward individuals, luxury accessory lovers, and those seeking affordable access to high-end fashion without the commitment of purchase.
- CTA
Apply Now
- Tags
Luxury Fashion
Membership Club
Designer Handbags
Jewelry Rental
- Tagline
Welcome to the exclusive fashion and lifestyle membership that unlocks access to our limitless closet of luxury accessories.
- Tone of Voice
Exclusive, stylish, approachable
- Differentiation
Vivrelle stands out in the market by offering a unique membership model that combines luxury fashion access with personalized styling services, making high-end accessories more attainable.
- Brand Positioning
Vivrelle's brand identity is centered around exclusivity and luxury, while also promoting accessibility through its membership model.
- Founded
2018-01-01
- Founders
Blake Cohen Geffen
Wayne Geffen