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Wallpaper*: Summary

Wallpaper* is a leading global design magazine that focuses on architecture, interiors, fashion, art, and contemporary lifestyle. It offers both print and digital subscriptions, providing readers with access to exclusive content and artist-designed covers.

Service Name

Wallpaper*

Industry

Media, Design, Publishing, Lifestyle, Arts

Main Value Proposition

Wallpaper* provides a unique blend of high-quality design content, catering to enthusiasts and professionals in the fields of architecture, art, and fashion.

Description

Wallpaper* is a leading global design magazine that focuses on architecture, interiors, fashion, art, and contemporary lifestyle. It offers both print and digital subscriptions, providing readers with access to exclusive content and artist-designed covers.

Key Features

Artist-designed, limited-edition covers with print subscriptions; 12 digital issues a year; Choice of print or digital subscription, or both; Daily digest of inspiration, escapism, and design stories

Use Cases

Wallpaper* is most valuable for individuals seeking inspiration in design, professionals in architecture and fashion, and anyone interested in contemporary lifestyle trends.

Competitive advantages

Established reputation as a global design authority; Exclusive access to artist-designed covers and limited editions; Comprehensive coverage across multiple design-related categories

Strengths

Wallpaper* excels in delivering high-quality, visually appealing content that resonates with design enthusiasts and professionals alike, backed by a strong brand identity.

Positioning

Wallpaper* positions itself as the premier source for global design insights, trends, and inspiration.

Audience

The target users include design professionals, architecture enthusiasts, art lovers, and fashion aficionados.

CTA

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Tags
  • Design

  • Architecture

  • Fashion

  • Art

Tagline

Wallpaper* is the world’s number one global design destination.

Tone of Voice

Inspiring, sophisticated, contemporary

Differentiation

Wallpaper* stands out in the market by combining a rich heritage in design journalism with a contemporary approach to digital content, appealing to a global audience.

Brand Positioning

Wallpaper* embodies a sophisticated and modern brand identity, appealing to a discerning audience that values quality and innovation in design.

Founded

1996-01-01