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Wardah: Summary

Wardah is a beauty brand that offers makeup and skincare. Its Indonesian site links to a product catalog, a virtual shade try-on tool and Skinlab for skincare product discovery. Wardah describes its brand philosophy as Halal Green Beauty.

Service Name

Wardah

Industry

Beauty and Cosmetics

Main Value Proposition

Browse Wardah makeup and skincare and preview shades with its virtual tools.

Key Features

Makeup, skincare, virtual shade try-on, Skinlab product discovery

Use Cases

Browse makeup and skincare products or preview makeup shades on Wardah's Indonesian site.

Positioning

A beauty brand with makeup, skincare and online product discovery tools.

Audience

Shoppers exploring makeup, skincare and shade options.

Tagline

Halal Green Beauty

Tags
  • Beauty

  • Makeup

  • Skincare

Find products and preview shades

Browse the Indonesian catalog for current makeup and skincare. Use the virtual try-on to preview shades, and check the product page for ingredients and other item-specific information.