- Service Name
Washington National Insurance Company
- Industry
Insurance, Health Insurance, Supplemental Insurance, Life Insurance
- Main Value Proposition
Washington National Insurance Company offers peace of mind by providing financial protection against unexpected health-related expenses and loss of life, ensuring that families and businesses can navigate difficult times with confidence.
- Description
Washington National Insurance Company provides a comprehensive range of supplemental health and life insurance products designed to protect individuals and families from financial hardships associated with critical illnesses, accidents, and loss of life. With over 110 years of experience, they offer tailored solutions through a network of independent agents.
- Key Features
Supplemental health insurance for critical illnesses and accidents; Life insurance options including universal life; Voluntary benefits for business owners; Comprehensive benefits administration and enrollment support
- Use Cases
Washington National's services are most valuable for families seeking financial protection against health-related expenses, business owners looking to enhance employee benefits without incurring costs, and individuals needing supplemental coverage for critical illnesses.
- Competitive advantages
Over 110 years of industry experience; A.M. Best rating of A (Excellent), indicating strong financial stability; More than $4 billion returned in premiums to policyholders
- Strengths
The company has a long-standing reputation for reliability, a diverse product offering that meets various customer needs, and a strong financial backing that assures policyholders of their claims being met.
- Positioning
Washington National positions itself as a trusted provider of supplemental health and life insurance, focusing on protecting families and businesses from financial hardships due to unforeseen health issues.
- Audience
The target users include families and individuals seeking supplemental health and life insurance, business owners looking to provide employee benefits, and independent agents seeking reliable insurance products to offer their clients.
- CTA
Have an agent contact me
- Tags
Supplemental Insurance
Life Insurance
Health Insurance
Voluntary Benefits
- Tagline
Helping protect what matters, for over 110 years.
- Tone of Voice
Trustworthy, supportive, professional
- Differentiation
Washington National stands out in the market by combining over a century of experience with a strong commitment to customer service, offering personalized support through independent agents and a wide range of insurance products tailored to individual needs.
- Brand Positioning
The brand identity emphasizes trust, reliability, and a customer-centric approach, highlighting their long history and commitment to helping Americans safeguard their financial well-being.
- Founded
1911-01-01
- Founders
George Kendall
Harry Kendall