- Service Name
Wild
- Industry
Personal Care, Body Care, Natural Products, Eco-Friendly Products
- Main Value Proposition
Wild provides sustainable personal care solutions that are kind to both your skin and the environment, eliminating plastic waste.
- Description
Wild offers refillable natural personal care products, including deodorants, lip balms, and body washes. Their products are designed to be effective while being environmentally friendly and free from harsh chemicals.
- Key Features
Effective natural ingredients; Plastic-free, compostable refills; Subscription service for convenience; Available in over 4,000 stores across the UK
- Use Cases
Wild's products are most valuable for environmentally conscious consumers looking for effective personal care solutions without the plastic waste, as well as those who prefer natural ingredients.
- Competitive advantages
No harsh chemicals, aluminum, or parabens in products; Compostable refills that reduce plastic waste; Wide availability in major UK retailers
- Strengths
Wild's strengths include its commitment to sustainability, effective product formulations, and a user-friendly subscription model that encourages repeat purchases.
- Positioning
Wild positions itself as a leader in sustainable personal care, focusing on refillable products that cater to the growing demand for eco-friendly solutions.
- Audience
The target audience includes eco-conscious individuals, health-conscious consumers, and those seeking effective personal care products without harmful chemicals.
- CTA
Get Started
- Tags
sustainable
natural
refillable
eco-friendly
- Tagline
Refillable body care, powered by nature.
- Tone of Voice
Friendly, informative, eco-conscious
- Differentiation
Wild stands out in the market by offering a unique subscription model for refillable products, combined with a strong commitment to sustainability and natural ingredients.
- Brand Positioning
Wild's brand identity emphasizes sustainability, effectiveness, and a commitment to reducing plastic waste, appealing to consumers who value both personal care and environmental responsibility.
- Founded
2018-12-24
- Founders
Charlie Bowes-Lyon
Freddy Ward