- Service Name
WGSN
- Industry
Information Services, Trend Forecasting, Consumer Insights, Design
- Main Value Proposition
WGSN provides businesses with the insights and tools needed to create products that meet future consumer demands, ensuring they stay ahead of market trends.
- Description
WGSN is a global authority on trend forecasting, utilizing expert insights and data science to help businesses anticipate and capitalize on consumer trends. Their services include consumer insights, product design direction, and trading strategies to maximize sales and sustainability.
- Key Features
Expert consumer trend forecasting; Data-driven product design direction; Accurate trading strategies; High forecasting accuracy with TrendCurve AI
- Use Cases
WGSN is most valuable for businesses looking to innovate in product design, anticipate consumer behavior shifts, and develop effective trading strategies.
- Competitive advantages
90%+ forecasting accuracy with TrendCurve AI; Comprehensive insights across multiple industries including fashion, beauty, and consumer tech; Strong global presence and trusted by businesses worldwide
- Strengths
WGSN's strengths lie in its authoritative expertise in trend forecasting, its ability to provide actionable insights, and its commitment to sustainability in product design.
- Positioning
WGSN positions itself as the leading provider of trend forecasting and analytics, helping businesses navigate and succeed in a rapidly changing market.
- Audience
The target users include product designers, marketers, and business strategists in industries such as fashion, beauty, consumer tech, and interiors.
- CTA
Get a demo
- Tags
Trend Forecasting
Consumer Insights
Product Design
Data Analytics
- Tagline
Together, we create tomorrow
- Tone of Voice
Authoritative, insightful, forward-thinking
- Differentiation
WGSN combines expert trend forecasting with data science, offering a unique blend of qualitative insights and quantitative analytics that sets it apart from competitors.
- Brand Positioning
WGSN's brand identity is centered around being a trusted partner for businesses seeking to understand and leverage consumer trends for future success.
- Founded
1998-01-01
- Founders
Julian Worth
Marc Worth