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what3words: Summary

What3words is a mapping technology service that provides a unique three-word address for every 3 square meters of the world. This system simplifies location communication for various applications including logistics, navigation, and emergencies.

Service Name

what3words

Industry

Technology, Mapping, Geolocation, Addressing Systems

Main Value Proposition

What3words offers a simple and precise way to communicate locations, enhancing navigation and logistics efficiency.

Description

What3words is a mapping technology service that provides a unique three-word address for every 3 square meters of the world. This system simplifies location communication for various applications including logistics, navigation, and emergencies.

Key Features

Unique three-word addressing system; Easy integration for e-commerce and delivery; User-friendly navigation; Emergency location identification

Use Cases

What3words is most valuable in scenarios such as delivery logistics, emergency response, and navigation for users unfamiliar with traditional addressing systems.

Competitive advantages

Simplifies location communication; Enhances accuracy in navigation; Widely applicable across various industries

Strengths

The service's main strengths include its innovative approach to geocoding, ease of use, and broad applicability in logistics and emergency situations.

Positioning

What3words positions itself as a revolutionary tool for location communication, making it easier for users to share and understand locations.

Audience

The target users include logistics companies, emergency services, and individuals needing precise location communication, particularly those in urban and remote areas.

CTA

Open in the app

Tags
  • Geolocation

  • Mapping

  • Logistics

  • Navigation

Tagline

The simplest way to talk about location

Tone of Voice

Innovative, user-friendly, accessible

Differentiation

What3words stands out by providing a unique geocoding system that replaces traditional coordinates with easy-to-remember three-word combinations, making it accessible for everyone.

Brand Positioning

The brand identity of what3words is centered around simplicity and innovation in location technology, appealing to both businesses and everyday users.

Founded

2013-07-01

Founders
  • Chris Sheldrick

  • Jack Waley-Cohen

  • Michael Dent

  • Mohan Ganesalingam