- Service Name
WIEGO
- Industry
Non-profit, Advocacy, Social Justice, Labor Rights, Informal Economy
- Main Value Proposition
WIEGO provides support and resources to empower informal workers, helping them secure their rights and improve their working conditions.
- Description
WIEGO is a global network that supports the movement of workers in informal employment, focusing on empowering the working poor, especially women. The organization aims to secure livelihoods and improve working conditions for those in the informal economy through research, advocacy, and education.
- Key Features
Membership-based worker organizations and individuals; Research and statistics on the informal economy; Advocacy for workers' rights and protections; Educational resources and toolkits for workers
- Use Cases
WIEGO is most valuable in scenarios where informal workers seek to organize for better working conditions, access educational resources, or require statistical data to support their advocacy efforts.
- Competitive advantages
Strong global network of informal workers and organizations; Two decades of research and policy analysis expertise; Focus on women's leadership and empowerment in the informal economy
- Strengths
WIEGO's strengths lie in its comprehensive approach to supporting informal workers through research, advocacy, and education, as well as its commitment to amplifying the voices of marginalized workers.
- Positioning
WIEGO positions itself as a leader in the global movement for informal workers' rights, advocating for their recognition and support in economic policies.
- Audience
The target users include informal workers, worker organizations, activists, and policymakers who are focused on improving the rights and conditions of workers in the informal economy.
- CTA
Subscribe to our monthly newsletter!
- Tags
Informal Economy
Worker Rights
Advocacy
Empowerment
- Tagline
WIEGO is a global network that supports the movement of workers in informal employment.
- Tone of Voice
Empowering, supportive, informative
- Differentiation
WIEGO uniquely combines grassroots worker organization with extensive research and advocacy efforts, focusing specifically on the needs of informal workers, particularly women.
- Brand Positioning
WIEGO's brand identity is centered around empowerment, advocacy, and solidarity with informal workers, particularly women, in their fight for rights and better livelihoods.
- Founded
1997-01-01