- Service Name
Wildfang
- Industry
Fashion, Apparel, Gender-Neutral Clothing, Sustainable Fashion
- Main Value Proposition
Wildfang provides stylish, gender-neutral clothing that empowers women and promotes inclusivity while giving back to the community.
- Description
Wildfang is a fashion and lifestyle brand that offers a unique selection of gender-neutral clothing inspired by menswear. The company aims to empower women by providing stylish options that challenge traditional gender norms.
- Key Features
Gender-neutral clothing; Wide size range from XS-4X | 0-30; Free shipping on orders over $75; Commitment to charity and sustainability
- Use Cases
Wildfang's clothing is ideal for women seeking stylish, comfortable, and gender-neutral options for everyday wear, work attire, or special occasions.
- Competitive advantages
Certified Carbon Neutral; $1,000,000+ given back to charity; Loyalty rewards program for customers
- Strengths
The brand's strong commitment to social causes, a diverse product range, and a focus on sustainability are key strengths that resonate with its audience.
- Positioning
Wildfang positions itself as a leader in gender-neutral fashion, appealing to consumers who want to break free from traditional clothing norms.
- Audience
The target audience includes women looking for gender-neutral fashion, individuals who value sustainability, and those who appreciate a wide range of sizes.
- CTA
GET 15% OFF YOUR FIRST ORDER
- Tags
Gender-neutral
Sustainable fashion
Empowerment
Inclusive sizing
- Tagline
Best Self Guaranteed
- Tone of Voice
Empowering, Inclusive, Bold
- Differentiation
Wildfang stands out in the market by smashing gender norms and offering a wide range of sizes, along with a commitment to sustainability and charitable contributions.
- Brand Positioning
The brand identity is centered around empowerment, inclusivity, and social responsibility, making it appealing to a socially conscious audience.
- Founded
2011-01-01
- Founders
Emma Mcilroy
Julia Parsley