Plum: Summary

Plum

Fintech, personal finance, savings, investment

Plum simplifies the process of saving and investing, allowing users to reach their financial goals with minimal effort.

Plum is a personal finance app that helps users save and invest their money effortlessly for life's biggest goals. It offers a range of savings and investment products tailored to individual financial needs.

Easy Access Savings Pockets for flexible savings; Plum Cash ISA for tax-free savings; Plum Stocks and Shares ISA for investment opportunities; Plum Brain for automated saving rules

Plum is most valuable for users looking to save for emergencies, invest for the long term, manage their pensions, or achieve specific financial goals like home renovations or vacations.

High interest rates on savings accounts; User-friendly interface with automated saving features; Comprehensive financial management tools including pensions and investments

Plum's strengths include its innovative automated saving features, a wide range of financial products, and a strong user base that demonstrates trust and effectiveness.

Plum positions itself as a modern, tech-savvy solution for personal finance, appealing to users who prefer digital tools for managing their money.

The target users include young professionals, individuals planning for retirement, and anyone looking to improve their personal finance management.

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• Savings

• Investments

• Personal Finance

• Financial Goals

MONEY FOR LIFE

Friendly, approachable, innovative

Plum stands out by combining savings and investment products in one app, along with automated features that help users save without actively managing their finances.

Plum's brand identity is centered around being a friendly and accessible financial assistant that empowers users to take control of their savings and investments.

2016-02-01

• Alex Michael

• Victor Trokoudes