Strengths
Wizard International is a pioneer in the computerized mat cutting industry, having introduced the first Computerized Mat Cutter (CMC) in America.
The company boasts over 30 years of experience, establishing a strong reputation for quality and innovation in the custom framing market.
Wizard's product offerings include professional-grade cutting solutions like the CMC Z1 and AirGlide, which are designed to meet the needs of both professional framers and hobbyists.
The brand emphasizes American manufacturing, ensuring high-quality products and local support, which resonates well with customers who value domestic production.
Wizard has a market-leading position with over 15,000 machines in service, indicating a strong customer base and brand loyalty.
The company provides comprehensive technical support from a highly acclaimed team based in the USA, enhancing customer satisfaction and trust.
Wizard's FrameShop software is an industry-leading tool that facilitates custom mat design and visualization, adding significant value to their product offerings.
The brand's commitment to innovation and customer support is reflected in its tagline, 'Computerized Cutting Solutions,' which aligns with its mission to empower creativity in the framing industry.