- Service Name
Working Style
- Industry
Fashion, Clothing, Menswear, Premium Apparel
- Main Value Proposition
Working Style offers a sophisticated and stylish wardrobe for modern gentlemen who value quality and craftsmanship in their clothing.
- Description
Working Style is a premier menswear retailer in New Zealand, specializing in tailored suits, workwear, and luxury fashion. The brand combines classic tailoring with contemporary design to cater to modern professionals.
- Key Features
Tailored suits for weddings and professional settings; Versatile workwear that combines comfort and style; Luxury menswear suitable for both casual and formal occasions; Custom-made apparel and accessories
- Use Cases
Working Style is most valuable for individuals seeking attire for weddings, professional settings, and those looking to elevate their everyday wardrobe with luxury menswear.
- Competitive advantages
Extensive range of tailored suits and workwear; Strong brand heritage since 1987, emphasizing craftsmanship; Personalized shopping experience with options for custom-made apparel
- Strengths
The brand's strengths lie in its commitment to quality, sophisticated design, and a deep understanding of the modern gentleman's fashion needs.
- Positioning
Working Style positions itself as the destination for premium menswear in New Zealand, catering to those who embrace success and sophistication.
- Audience
The target audience includes modern professionals, grooms and wedding attendees, and individuals who appreciate high-quality menswear.
- CTA
BOOK AN APPOINTMENT
- Tags
Menswear
Tailored Suits
Workwear
Luxury Fashion
- Tagline
Premium Menswear for the Modern Gentleman at Working Style
- Tone of Voice
Sophisticated, confident, elegant
- Differentiation
Working Style stands out in the market by providing a blend of classic tailoring and contemporary design, along with a focus on premium quality and a lifestyle of earned success.
- Brand Positioning
The brand identity reflects sophistication, confidence, and a forward-thinking approach to fashion, appealing to discerning customers.
- Founded
1987-01-01