- Service Name
96.9 WOUR
- Industry
Media, Radio, Entertainment, Music
- Main Value Proposition
Providing the best rock music experience in Central New York through live broadcasts and interactive content.
- Description
96.9 WOUR is a classic rock radio station based in Utica, New York, offering a variety of rock music to its listeners. It is part of Townsquare Media and aims to provide the best rock music experience in the region.
- Key Features
Live streaming of rock music; Access to playlists of recently played songs; Mobile app for listening on the go; Engagement through contests and newsletters
- Use Cases
Listeners can enjoy live rock music while commuting, participate in contests, and stay updated with local news and events.
- Competitive advantages
Strong local presence in Central New York; Engaging community through contests and events; Dedicated mobile app for easy access to content
- Strengths
The station's strong brand identity as a classic rock station, its local engagement, and the ability to connect with listeners through various platforms.
- Positioning
96.9 WOUR positions itself as the go-to radio station for classic rock music in Central New York, appealing to both nostalgic listeners and new fans of the genre.
- Audience
The primary audience includes classic rock enthusiasts, local residents of Central New York, and individuals looking for engaging radio content.
- CTA
Listen Live
- Tags
Classic Rock
Radio Station
Local Music
Utica
- Tagline
The Rock of Central New York
- Tone of Voice
Energetic, engaging, nostalgic
- Differentiation
96.9 WOUR differentiates itself by focusing exclusively on classic rock, catering to a dedicated audience that appreciates this genre.
- Brand Positioning
The brand is positioned as a community-focused classic rock station that values listener engagement and local culture.
96.9 WOUR: Summary
96.9 WOUR is a classic rock radio station based in Utica, New York, offering a variety of rock music to its listeners. It is part of Townsquare Media and aims to provide the best rock music experience in the region.