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96.9 WOUR: Summary

96.9 WOUR is a classic rock radio station based in Utica, New York, offering a variety of rock music to its listeners. It is part of Townsquare Media and aims to provide the best rock music experience in the region.

Service Name

96.9 WOUR

Industry

Media, Radio, Entertainment, Music

Main Value Proposition

Providing the best rock music experience in Central New York through live broadcasts and interactive content.

Description

96.9 WOUR is a classic rock radio station based in Utica, New York, offering a variety of rock music to its listeners. It is part of Townsquare Media and aims to provide the best rock music experience in the region.

Key Features

Live streaming of rock music; Access to playlists of recently played songs; Mobile app for listening on the go; Engagement through contests and newsletters

Use Cases

Listeners can enjoy live rock music while commuting, participate in contests, and stay updated with local news and events.

Competitive advantages

Strong local presence in Central New York; Engaging community through contests and events; Dedicated mobile app for easy access to content

Strengths

The station's strong brand identity as a classic rock station, its local engagement, and the ability to connect with listeners through various platforms.

Positioning

96.9 WOUR positions itself as the go-to radio station for classic rock music in Central New York, appealing to both nostalgic listeners and new fans of the genre.

Audience

The primary audience includes classic rock enthusiasts, local residents of Central New York, and individuals looking for engaging radio content.

CTA

Listen Live

Tags
  • Classic Rock

  • Radio Station

  • Local Music

  • Utica

Tagline

The Rock of Central New York

Tone of Voice

Energetic, engaging, nostalgic

Differentiation

96.9 WOUR differentiates itself by focusing exclusively on classic rock, catering to a dedicated audience that appreciates this genre.

Brand Positioning

The brand is positioned as a community-focused classic rock station that values listener engagement and local culture.