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Write Edge: SWOT analysis

Write Edge specializes in providing high-quality English and Writing classes for primary and secondary students. Their programs focus on enhancing creativity and confidence in writing through personalized instruction.

Strengths

  • Write Edge boasts a highly experienced faculty with over 14 years of expertise in creative writing curriculum aligned with the latest MOE syllabus.

  • The institution has a proven track record, with 75% of students scoring AL1-4 for their PSLE English paper over the past five years.

  • Small class sizes of only 8 students allow for personalized attention, enhancing the learning experience and student engagement.

  • The curriculum is designed to foster creativity and confidence in writing, which is a unique selling point in the competitive education market.

  • Write Edge offers interactive online classes, providing convenience and flexibility for students and parents.

  • The brand emphasizes a commitment to student success, which resonates well with parents seeking quality education for their children.

  • A dedicated team of over 80 trained teachers ensures that students receive expert feedback and tailored instruction.

  • The focus on personalized learning experiences positions Write Edge as a leading English and Writing specialist in Singapore.

Weaknesses

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Opportunities

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Threats

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