- Service Name
Horizon Customer Data Platform
- Industry
Technology, Software, Data Management, Customer Relationship Management
- Main Value Proposition
Horizon transforms complex data into actionable opportunities, enabling brands to enhance their marketing capabilities and engage effectively with customers.
- Description
Horizon is an advanced Customer Data Platform that integrates and activates data from various sources to provide actionable insights. It is designed to empower marketers and analysts with powerful analytics and machine learning capabilities.
- Key Features
Unlimited Data Integrations; User Friendly Front End; Real Time Holistic Single View of Customer; Custom Intelligence Dashboards
- Use Cases
Enhancing customer experience through personalized marketing; Optimizing marketing spend and campaign effectiveness; Creating detailed customer profiles for targeted engagement
- Competitive advantages
Best-in-class machine learning and AI modeling capabilities; Real-time data integration and transformation; User-friendly interface designed for marketers and analysts
- Strengths
Horizon excels in providing a comprehensive view of customer data, integrating various data sources seamlessly, and delivering actionable insights that drive marketing strategies.
- Positioning
Horizon positions itself as a leading solution in the Customer Data Platform market, emphasizing its advanced analytics and user-centric design.
- Audience
The primary target users include marketing teams, data analysts, and CRM professionals who seek to leverage data for improved customer engagement and business growth.
- CTA
Contact us to unlock the potential of your customer data
- Tags
Customer Data Platform
Data Integration
Analytics
Marketing Technology
- Tagline
More than ‘just’ a Customer Data Platform...
- Tone of Voice
Professional, Insightful, Empowering
- Differentiation
Horizon stands out by focusing on the needs of analysts and marketers rather than just technical users, providing advanced analytics and insights as standard.
- Brand Positioning
XCM, the company behind Horizon, is identified as a partner that empowers brands to harness their data effectively, focusing on innovation and customer-centric solutions.
- Founded
2009-01-01
- Founders
Graham Ibbetson