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Xoom: Summary

Xoom is a digital money transfer service that allows users to send money securely and quickly to over 160 countries. It is a PayPal service that offers various options for transferring funds, including bank deposits and cash pickups.

Service Name

Xoom

Industry

Financial Services, Money Transfer, Digital Payments, International Remittances

Main Value Proposition

Xoom provides a fast, secure, and convenient way to send money internationally, backed by the trust of PayPal.

Description

Xoom is a digital money transfer service that allows users to send money securely and quickly to over 160 countries. It is a PayPal service that offers various options for transferring funds, including bank deposits and cash pickups.

Key Features

Send money to over 160 countries; Flexible options for cash pickup, bank deposits, and mobile wallets; Clear, upfront pricing with no hidden fees; Money-back guarantee on transactions

Use Cases

Xoom is most valuable for individuals sending money to family and friends abroad, paying bills in other countries, or transferring funds for emergencies.

Competitive advantages

Part of the PayPal ecosystem, ensuring high security and trust; Real-time status updates and notifications for users; User-friendly interface with clear pricing and no hidden fees

Strengths

Xoom's main strengths include its extensive global reach, flexible transfer options, commitment to security, and excellent customer service.

Positioning

Xoom positions itself as a fast and reliable money transfer service that leverages the security and trust of PayPal.

Audience

The target users include expatriates, international students, and anyone needing to send money to friends or family overseas.

CTA

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Tags
  • money transfer

  • international payments

  • secure transactions

  • digital remittances

Tagline

A trusted way to send money, near or far.

Tone of Voice

Trustworthy, friendly, supportive

Differentiation

Xoom differentiates itself by offering a combination of speed, security, and a wide range of transfer options, all under the reputable PayPal brand.

Brand Positioning

Xoom's brand identity is centered around speed, security, and convenience, appealing to users who prioritize these factors in money transfers.

Founded

2001-03-01

Founders
  • Alan Braverman

  • Kevin Hartz