Strengths
718 Outdoors has a strong community focus, fostering inclusivity and engagement among outdoor enthusiasts.
The company has extensive experience in bike camping, having led over 125 group trips since 2014.
A carefully curated selection of gear is available, with items personally tested by the founder, ensuring quality and reliability.
The brand positions itself as a pioneer in bikepacking, having been involved in the activity before it gained mainstream popularity.
Diverse offerings include guided tours, self-guided trips, and community events, catering to a wide range of skill levels.
The tone of voice is welcoming and knowledgeable, appealing to both beginners and experienced cyclists.
Active community involvement through free events and classes enhances brand loyalty and customer engagement.
The online store features essential bikepacking gear, making it convenient for customers to purchase necessary equipment.