- Service Name
ALTERNATE
- Industry
E-commerce, Electronics, Hardware, Software, Consumer Electronics
- Main Value Proposition
ALTERNATE provides a comprehensive selection of over 85,000 products with attractive prices and exceptional service, ensuring a convenient online shopping experience.
- Description
ALTERNATE is a leading online retailer specializing in hardware, software, and consumer electronics. They offer a wide range of products, from gaming PCs to household appliances, with a focus on excellent service and fast shipping.
- Key Features
Personal contact persons for business customers; Flexible payment options including invoice and leasing; Custom project pricing and offers for businesses and public institutions; CO2 compensation program for sustainable shipping
- Use Cases
ALTERNATE is most valuable for individuals and businesses looking for a wide range of electronics, customized PC builds, and sustainable shopping options.
- Competitive advantages
Extensive product range covering various categories including gaming, smart home, and household appliances; Award-winning service recognized as a multiple-time winner of the 'Online Retailer of the Year'; Fast shipping and easy return processes
- Strengths
ALTERNATE's strengths include a vast product selection, strong customer service, and a commitment to sustainability through its CO2 compensation program.
- Positioning
ALTERNATE positions itself as a comprehensive online shop for electronics, emphasizing quality service and a wide product range.
- Audience
The target users include tech enthusiasts, business customers, families looking for electronics, and environmentally conscious consumers.
- CTA
Shop Now
- Tags
Electronics
Sustainability
Online Shopping
Customer Service
- Tagline
ALTERNATE: Much more than just computers & technology
- Tone of Voice
Friendly, professional, informative
- Differentiation
ALTERNATE stands out in the market by being the first in its industry to implement a CO2 compensation program at no extra cost to customers, showcasing its commitment to sustainability.
- Brand Positioning
ALTERNATE's brand identity is built around being a trusted and innovative retailer in the electronics market, focusing on customer satisfaction and sustainability.
- Founded
1992-01-01