Strengths
ALTERNATE offers a vast selection of over 85,000 products, catering to diverse customer needs from gaming PCs to household appliances.
The company has established a strong reputation for customer service, being recognized multiple times as the 'Online Retailer of the Year'.
ALTERNATE's commitment to sustainability is highlighted by its CO2 compensation program, which is implemented at no extra cost to customers.
The online retailer provides personalized service with dedicated contact persons for business customers, enhancing customer relationships.
Flexible payment options, including invoice and leasing, make purchasing more accessible for a wide range of customers.
Fast shipping and easy return processes contribute to a convenient shopping experience, increasing customer satisfaction.
ALTERNATE's brand positioning emphasizes quality service and a comprehensive product range, appealing to tech enthusiasts and families alike.
The company effectively targets environmentally conscious consumers, aligning its offerings with current market trends towards sustainability.