- Service Name
Normal
- Industry
Sexual Wellness, E-commerce, Adult Products, Education
- Main Value Proposition
Normal provides a safe and inclusive platform for individuals to explore their sexuality with high-quality products and educational resources.
- Description
Normal is a female-founded brand that offers a range of sexual wellness products, including sex toys and educational courses. The brand aims to make exploring sexuality stress-free, stigma-free, and regret-free.
- Key Features
Discreet shipping of products; 100 Night Stand policy for returns; Free online sex education courses; Curated collection and recommendation quiz
- Use Cases
Normal's products are valuable for individuals exploring their sexuality, couples enhancing intimacy, and anyone seeking to improve their sexual wellness knowledge.
- Competitive advantages
Female-founded brand focused on sexual wellness; Strong emphasis on education and community support; Discreet and customer-friendly return policy
- Strengths
Normal's strengths include a strong brand identity, a commitment to inclusivity, high-quality products, and a focus on customer education.
- Positioning
Normal positions itself as a modern, inclusive brand that normalizes pleasure and sexual wellness, making it accessible to everyone.
- Audience
The target audience includes adults seeking sexual wellness products, individuals interested in sexual education, and couples looking to enhance their intimate experiences.
- CTA
Shop now
- Tags
Sex Toys
Sex Education
Wellness
Inclusivity
- Tagline
Revolutionising The Industry By Making Sexual Wellness Stress-Free, Stigma-Free & Regret-Free
- Tone of Voice
Inclusive, empowering, playful
- Differentiation
Normal stands out by combining product sales with free educational resources, addressing gaps in sexual education, and promoting inclusivity in its branding.
- Brand Positioning
Normal's brand identity is centered around breaking down stigmas associated with sexual wellness and providing a supportive community for exploration.
Normal: Summary
Normal is a female-founded brand that offers a range of sexual wellness products, including sex toys and educational courses. The brand aims to make exploring sexuality stress-free, stigma-free, and regret-free.