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Normal: Summary

Normal is a female-founded brand that offers a range of sexual wellness products, including sex toys and educational courses. The brand aims to make exploring sexuality stress-free, stigma-free, and regret-free.

Service Name

Normal

Industry

Sexual Wellness, E-commerce, Adult Products, Education

Main Value Proposition

Normal provides a safe and inclusive platform for individuals to explore their sexuality with high-quality products and educational resources.

Description

Normal is a female-founded brand that offers a range of sexual wellness products, including sex toys and educational courses. The brand aims to make exploring sexuality stress-free, stigma-free, and regret-free.

Key Features

Discreet shipping of products; 100 Night Stand policy for returns; Free online sex education courses; Curated collection and recommendation quiz

Use Cases

Normal's products are valuable for individuals exploring their sexuality, couples enhancing intimacy, and anyone seeking to improve their sexual wellness knowledge.

Competitive advantages

Female-founded brand focused on sexual wellness; Strong emphasis on education and community support; Discreet and customer-friendly return policy

Strengths

Normal's strengths include a strong brand identity, a commitment to inclusivity, high-quality products, and a focus on customer education.

Positioning

Normal positions itself as a modern, inclusive brand that normalizes pleasure and sexual wellness, making it accessible to everyone.

Audience

The target audience includes adults seeking sexual wellness products, individuals interested in sexual education, and couples looking to enhance their intimate experiences.

CTA

Shop now

Tags
  • Sex Toys

  • Sex Education

  • Wellness

  • Inclusivity

Tagline

Revolutionising The Industry By Making Sexual Wellness Stress-Free, Stigma-Free & Regret-Free

Tone of Voice

Inclusive, empowering, playful

Differentiation

Normal stands out by combining product sales with free educational resources, addressing gaps in sexual education, and promoting inclusivity in its branding.

Brand Positioning

Normal's brand identity is centered around breaking down stigmas associated with sexual wellness and providing a supportive community for exploration.