Strengths
Normal has a strong brand identity that resonates with its target audience, emphasizing inclusivity and empowerment.
The company offers high-quality products that are well-reviewed, with many items receiving ratings above 4.5 stars.
Normal's commitment to customer education is evident through its free online courses, which enhance the overall customer experience.
The brand's discreet shipping policy ensures customer privacy, which is crucial in the sexual wellness industry.
Normal's 100 Night Stand return policy allows customers to try products risk-free, fostering trust and encouraging purchases.
The company effectively combines product sales with educational resources, addressing significant gaps in sexual education.
Normal's marketing strategy leverages social media, achieving over 30 million views and extensive media coverage, enhancing brand visibility.
As a female-founded brand, Normal appeals to a growing demographic that values women-led businesses in the sexual wellness space.