- Service Name
Link Rewards Programme
- Industry
Retail, Loyalty Programs, Consumer Services, Rewards Programs
- Main Value Proposition
The primary value offered is the ability to earn and redeem Linkpoints for savings and exclusive rewards, enhancing the shopping experience at numerous partner outlets.
- Description
The Link Rewards Programme allows users to earn Linkpoints for every dollar spent at various partner outlets, enhancing their shopping experience. Members can redeem these points for discounts and exclusive rewards through the FairPrice Group app.
- Key Features
Earn 0.50 Linkpoints for every $1 spent at partner outlets; Convert Linkpoints to Miles with airlines like Krisflyer and Cathay Pacific; Exclusive app rewards and discounts at participating outlets; Offset $1 for every 100 Linkpoints
- Use Cases
The service is most valuable for regular shoppers at FairPrice Group outlets, frequent travelers looking to convert points to miles, and users seeking to maximize savings through rewards.
- Competitive advantages
Access to over 1,000 partner outlets for earning points; Ability to convert points to airline miles, adding travel benefits; Exclusive discounts and rewards through the FairPrice Group app
- Strengths
Key strengths include a large network of partner outlets, a user-friendly app for managing rewards, and attractive redemption options that cater to both everyday shoppers and travelers.
- Positioning
The service positions itself as a leading rewards program in Singapore, focusing on everyday savings and exclusive benefits for its members.
- Audience
Target users include regular grocery shoppers, frequent travelers, and individuals looking for savings through loyalty programs.
- CTA
Apply now
- Tags
Linkpoints
Rewards
Savings
Loyalty Program
- Tagline
ALWAYS MORE with Link Rewards
- Tone of Voice
Friendly, engaging, rewarding
- Differentiation
This service stands out by providing a comprehensive rewards program that integrates with a wide range of partner outlets and offers unique redemption options like converting points to airline miles.
- Brand Positioning
NTUC Link is positioned as a customer-centric brand that prioritizes rewarding its members with valuable promotions and experiences.
- Founded
1998-01-01