Strengths
The Link Rewards Programme boasts a large network of over 1,000 partner outlets, enhancing customer engagement and earning potential.
A user-friendly app allows seamless management of rewards, making it easy for users to track and redeem Linkpoints.
The program offers attractive redemption options, including the ability to convert Linkpoints to airline miles with major carriers like Krisflyer and Cathay Pacific.
The service is positioned as a leading rewards program in Singapore, focusing on everyday savings and exclusive benefits for its members.
The program's tagline, 'ALWAYS MORE with Link Rewards,' effectively communicates its value proposition of maximizing savings.
Members can earn 0.50 Linkpoints for every dollar spent, providing a straightforward and appealing earning structure.
Exclusive discounts and rewards through the FairPrice Group app enhance the overall shopping experience for users.
The brand is perceived as customer-centric, prioritizing valuable promotions and experiences for its members.