- Service Name
Special Bricks
- Industry
Retail, Toys, Collectibles, LEGO® Products
- Main Value Proposition
Special Bricks provides access to hard-to-find LEGO® sets that are no longer available in stores, ensuring collectors and enthusiasts can find what they need.
- Description
Special Bricks is a retailer specializing in unique and exclusive LEGO® sets, including those that are no longer in production. They offer a wide range of new and original sealed sets, catering to both collectors and casual fans.
- Key Features
Wide selection of rare and exclusive LEGO® sets; Ability to source special sets on request; Partnership with bol.com for easy ordering; All sets are new and original sealed
- Use Cases
Special Bricks is most valuable for collectors seeking rare LEGO® sets, parents looking for unique gifts, and enthusiasts wanting to complete their collections.
- Competitive advantages
Exclusive access to sets that are out of production; Personalized service to source specific sets for customers; Strong partnership with bol.com for reliable ordering
- Strengths
The main strengths of Special Bricks include their extensive knowledge of LEGO® products, a dedicated customer service approach, and a unique inventory of rare sets.
- Positioning
Special Bricks positions itself as a niche retailer specializing in rare and exclusive LEGO® sets, appealing to a dedicated community of LEGO® fans.
- Audience
The target users include LEGO® collectors, parents of LEGO® fans, and adult LEGO® enthusiasts who appreciate unique and rare sets.
- CTA
Contact us for special sets or browse our shop.
- Tags
LEGO
collectibles
exclusive sets
rare items
- Tagline
Welcome to Special Bricks, your supplier of special and exclusive new LEGO® sets.
- Tone of Voice
Friendly, enthusiastic, knowledgeable
- Differentiation
Special Bricks stands out by focusing on rare and discontinued LEGO® sets, which are not readily available from other retailers.
- Brand Positioning
The brand identity of Special Bricks is centered around passion for LEGO®, emphasizing a personal touch and a commitment to customer satisfaction.
- Founded
2014-02-01