Strengths
Special Bricks has a unique inventory of rare and exclusive LEGO® sets that are not readily available from other retailers.
The company offers personalized service, allowing customers to request specific sets that may not be in stock.
Strong partnerships with platforms like bol.com enhance the ordering experience and expand market reach.
All products are new and original sealed, ensuring quality and authenticity for collectors.
The founders possess extensive knowledge and passion for LEGO®, which translates into a strong customer service approach.
Special Bricks effectively targets a niche market of LEGO® collectors and enthusiasts, creating a dedicated customer base.
The brand emphasizes a personal touch in its customer interactions, fostering loyalty and repeat business.
The company has a well-defined positioning strategy that highlights its specialization in rare and discontinued sets.