- Service Name
Total Licensing
- Industry
Publishing, Licensing, Intellectual Property, Trade Publications
- Main Value Proposition
Total Licensing offers comprehensive coverage and insights into the licensing industry, making it an essential resource for professionals seeking to stay informed and connected.
- Description
Total Licensing is a global publishing company that provides both online and printed magazines focused on the licensing and intellectual property (IP) industry. It serves a wide audience of industry professionals by delivering valuable insights and news related to licensing.
- Key Features
Published in both online and printed formats; Read by 82,000 industry professionals from 104 countries; Territory-specific publications including Worldwide, UK, Australia, and more; Attendance at trade shows throughout the year
- Use Cases
Total Licensing is most valuable for industry professionals looking for the latest news, trends, and insights in licensing, as well as for advertisers seeking to reach a targeted audience in the licensing sector.
- Competitive advantages
Extensive readership of 82,000 industry professionals; Diverse range of publications tailored to different territories; Active participation in trade shows, enhancing visibility and engagement
- Strengths
Total Licensing's strengths include its established reputation in the licensing industry, a broad international audience, and a commitment to providing timely and relevant content.
- Positioning
Total Licensing positions itself as a leading source of information and insights in the licensing industry, catering to a global audience of professionals.
- Audience
The target users include licensing professionals, brand managers, marketers, and advertisers within the licensing and IP industry.
- CTA
Subscribe – Printed editions
- Tags
Licensing
IP Industry
Trade Publications
Global Reach
- Tagline
The worldwide licensing magazine read in over 100 countries
- Tone of Voice
Informative, professional, authoritative
- Differentiation
Total Licensing stands out in the market by being a flagship publication that caters specifically to the licensing and IP industry, with a global reach and a focus on both online and offline content.
- Brand Positioning
The brand identity of Total Licensing is centered around being a trusted and authoritative voice in the licensing sector, emphasizing its global reach and industry expertise.
- Founded
2003-01-01
- Founders
Francesca Ash