Strengths
Total Licensing has an established reputation in the licensing industry, which enhances its credibility and attracts a loyal readership.
The magazine is read by 82,000 industry professionals across 104 countries, providing a vast and diverse audience for advertisers.
It offers both online and printed formats, catering to different preferences and increasing accessibility for its audience.
Total Licensing publishes territory-specific editions, such as those for the UK, Australia, and New Europe, allowing for localized content that resonates with regional audiences.
The company actively participates in trade shows throughout the year, enhancing its visibility and engagement with industry professionals.
The informative, professional, and authoritative tone of voice positions Total Licensing as a trusted source of insights in the licensing sector.
The magazine's commitment to providing timely and relevant content keeps its audience informed about the latest trends and developments in the licensing industry.
Total Licensing's focus on the licensing and IP industry differentiates it from general trade publications, making it a niche leader.