- Service Name
HER
- Industry
Dating, Social Networking, LGBTQIA+ Community, Mobile Applications
- Main Value Proposition
HER provides a dedicated platform for LGBTQIA+ individuals to connect authentically and safely, focusing on the unique needs of queer women and non-binary people.
- Description
HER is a dating application designed specifically for queer women, non-binary, and trans individuals, facilitating connections and community building. It offers a safe space for users to meet, chat, and flirt with the goal of finding meaningful relationships.
- Key Features
Customizable dating profiles with options for pronouns and identity; Community spaces for connecting with like-minded individuals; Safety measures including user verification and a Trust and Safety team; Free core features with optional premium upgrades
- Use Cases
HER is valuable for users looking to find romantic partners, make new friends, or connect with the LGBTQIA+ community in a safe and inclusive environment.
- Competitive advantages
Largest community of queer women and non-binary individuals with over 15 million active members; Focus on safety and respect with a dedicated Trust and Safety team; Completely free core features, making it accessible to all users
- Strengths
HER's strengths lie in its strong community focus, safety measures, and the ability to customize profiles to reflect users' identities authentically.
- Positioning
HER positions itself as the leading dating app for LGBTQIA+ individuals, emphasizing safety, community, and authenticity in connections.
- Audience
The target users include queer women, non-binary individuals, trans people, and anyone within the LGBTQIA+ community seeking connections or friendships.
- CTA
Download HER
- Tags
LGBTQIA+ dating
queer community
sapphic connections
safe dating
- Tagline
The Sapphic Dating App
- Tone of Voice
Inclusive, supportive, empowering
- Differentiation
HER is unique in the market as it was the first app exclusively focused on the needs of queer, bisexual, and lesbian dating, filling a significant gap that existed for LGBTQ+ women and non-binary individuals.
- Brand Positioning
HER's brand identity is centered around inclusivity, empowerment, and a commitment to serving the unique needs of queer individuals, distinguishing itself from heteronormative dating apps.
- Founded
2012-11-15
- Founders
Robyn Exton