Strengths
HER has a strong community focus, fostering a sense of belonging among queer women, non-binary individuals, and trans people.
The app emphasizes safety with features like user verification and a dedicated Trust and Safety team, ensuring a secure environment for users.
HER allows for highly customizable profiles, enabling users to express their identities authentically through options for pronouns and personal interests.
With over 15 million active members, HER boasts the largest community of queer women and non-binary individuals, enhancing the chances of meaningful connections.
The app is completely free for core features, making it accessible to a wider audience without financial barriers.
HER's unique positioning as the first app dedicated to queer, bisexual, and lesbian dating fills a significant gap in the market, distinguishing it from heteronormative dating apps.
The app has received positive recognition, including a 4.5-star rating on the App Store and being named Apple Editor’s Choice from 2019 to 2023.
HER offers community spaces for users to connect with like-minded individuals, promoting social interaction beyond just dating.