Willful: Summary

Willful

Legal Services, Estate Planning, Online Services, Wills and Powers of Attorney

Willful offers a simple, affordable, and legally-valid way for Canadians to create their wills and powers of attorney online, with the added benefit of free updates for life.

Willful is an online platform that allows Canadians to create their legal wills and powers of attorney easily and affordably. It provides a user-friendly experience without the need for a lawyer, ensuring that users can manage their estate planning efficiently.

Legal wills from $99; No lawyer or notary required; Free unlimited updates; 30-day money-back guarantee

Creating a will after getting married; Drafting a will after the birth of a child; Updating an outdated will; Preparing a will when buying a first home

Affordable pricing starting at $99; No need for a lawyer, making it accessible for everyone; Free lifetime updates to ensure wills remain current

Willful's strengths include its affordability, user-friendly interface, legal compliance, and the backing of experienced estate lawyers across Canada.

Willful positions itself as a convenient and cost-effective solution for straightforward estate planning needs in Canada.

The target audience includes Canadian adults, especially new parents, newlyweds, and individuals looking to update their estate plans.

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• Online wills

• Estate planning

• Legal services

• Affordable wills

Online wills made easy for Canadians

Friendly, approachable, professional

Willful is unique in the market as it is the first online will platform accepted into the Law Society of Ontario’s Access to Innovation project, ensuring compliance and trustworthiness.

Willful's brand identity is centered around accessibility, trust, and innovation in the estate planning industry.

2017-10-25

• Erin Bury

• Kevin Oulds