Strengths
Willful offers legal wills starting at an affordable price of $99, making estate planning accessible to a broader audience.
The platform is user-friendly, allowing individuals to create their wills without needing legal expertise or assistance from a lawyer.
Willful provides free unlimited updates to wills, ensuring that users can keep their documents current without incurring additional costs.
The service is backed by experienced estate lawyers across Canada, enhancing its credibility and trustworthiness.
Willful is the first online will platform accepted into the Law Society of Ontario’s Access to Innovation project, which underscores its legal compliance and innovation.
The company has a strong brand positioning centered around accessibility, trust, and innovation in the estate planning industry.
Willful's marketing effectively targets key demographics, including new parents and newlyweds, who are likely to need estate planning services.
The platform offers a 30-day money-back guarantee, which reduces the perceived risk for potential customers.